Last summer Joanne Jacobs, introduced me to a new project called Hibrow that was yet to find the right designer. It immediately made me sit up and listen as, 1. Joanne is a highly focussed individual and, 2. The project was creatively led and the brainchild of Don Boyd, Film Director & Producer. At a great meeting I found a man fizzing with infectious enthusiasm and very determined to realise his dream of bringing HD video of the Arts online. His insistence on quality and  high production values was inspiring. I probably talked too much and doubtless made some inappropriate quips but common cause was quickly established.

I'll post about the wider project soon but, for now, I just wanted to say a word or two about the logo. After a huge effort from many talented people Hibrow just launched at The Crypt, St Martins-in-the-Fields, London and I determined to tap on the straining keyboard before the week was out. The party contained much grooviness and was richly sprinkled by luminaries including John Hurt, Gary Kemp, Floella Benjamin and, nah, I'll stop there. After all this isn't Hello! magazine.

Sorry, back to the logo, dear design groupies. Well, I had a free brief, the passionate zeal of The Don, the force of nature that is Jo Jacobs, the shrewd young eye of Dominic Dowbekin – and the planet-wide lovers of Art, Music, Theatre, Dance, Literature and Cinema as the target audience. What pressure?

An initial introductory meeting helped me take the temperature of the venture. Soon I had the pulse of the beast. A classy wide-ranging labour of love and endevour. Click the 'Like' button. But I gave a lot of thought to the name itself to tease out the nuances. On the positive side it implies educated, up-market, sophisticated, informed and cultured – which Hibrow certainly is. But I saw a danger of jibes from naysayers at an implication of pretention or being a teenie-tiny bit up itself – which it certainly isn't! So my design takes a classical stance but with just a little humour. A dig in its own ribs, as it were. Ribs I look forward to mildly tickling as Hibrow grows. Such as the video lead-in which Chris Ennis skillfully helped me make move as intended!

More on the website soon. For now please have a good old explore on the site . . . http://www.hibrow.tv

For now, just the logo.

Do you like it?